Marketing Strategy Review
Get expert advice on making your marketing more inclusive. We help businesses and organizations create campaigns that truly represent and support the LGBTQ+ community. Our team offers insights on language, imagery, and messaging to ensure authenticity.
Learn how to build trust and connect meaningfully with LGBTQ+ individuals and allies. We provide guidance on avoiding stereotypes, using inclusive terminology, and showcasing real diversity. Whether you’re launching a campaign or refining your brand, we’ll help you foster a welcoming and respectful presence.
Our Process
Phase 1: Discovery & Assessment
We start by understanding your objectives and evaluating your current marketing efforts.
Define Objectives: What does your organization hope to achieve? Are you focused on representation, avoiding missteps, fostering brand loyalty, or authentically engaging the LGBTQ+ community?
Audit Existing Marketing Strategy & Collateral: We review past and current marketing materials (ads, social media, website, product packaging, sponsorships) to assess representation, language, and tone.
Stakeholder & Community Feedback: We gather insights from LGBTQ+ employees, customers, and community leaders through interviews, focus groups, and surveys.
Competitive & Industry Benchmarking: We analyze industry leaders and best practices to identify areas for growth and avoid common pitfalls.
Phase 2: Strategy Development
After assessing your brand, we create a clear, actionable plan.
Develop Inclusive Brand Guidelines: We ensure all communications use inclusive language and imagery, with a style guide and review process.
Authentic Representation in Storytelling: Moving beyond surface-level representation, we help feature real LGBTQ+ voices and stories.
Review Sponsorship & Partnerships: We assess current sponsorships and identify meaningful opportunities to support LGBTQ+ initiatives.
Phase 3: Implementation & Activation
We put the strategy into action, ensuring inclusivity at every step.
Revise and Update Marketing Collateral: We refine copy, images, and messaging to better reflect diverse LGBTQ+ identities.
Train Marketing Teams & Leadership: Our training covers LGBTQ+ history, terminology, and inclusive advertising practices.
Launch & Communicate: We ensure a smooth rollout, engaging employees and stakeholders before public execution.
Phase 4: Measurement & Continuous Improvement
We track progress and refine strategies based on real-world impact.
Monitor Engagement & Feedback: We measure audience reactions, brand sentiment, and campaign performance.
Refine & Evolve the Strategy: We stay updated on LGBTQ+ trends and feedback, adjusting strategies for lasting inclusivity.
Through this structured approach, we help businesses create marketing that is not only inclusive but also deeply meaningful to the LGBTQ+ community.
Get expert advice on making your marketing more inclusive. We help businesses and organizations create campaigns that truly represent and support the LGBTQ+ community. Our team offers insights on language, imagery, and messaging to ensure authenticity.
Learn how to build trust and connect meaningfully with LGBTQ+ individuals and allies. We provide guidance on avoiding stereotypes, using inclusive terminology, and showcasing real diversity. Whether you’re launching a campaign or refining your brand, we’ll help you foster a welcoming and respectful presence.
Our Process
Phase 1: Discovery & Assessment
We start by understanding your objectives and evaluating your current marketing efforts.
Define Objectives: What does your organization hope to achieve? Are you focused on representation, avoiding missteps, fostering brand loyalty, or authentically engaging the LGBTQ+ community?
Audit Existing Marketing Strategy & Collateral: We review past and current marketing materials (ads, social media, website, product packaging, sponsorships) to assess representation, language, and tone.
Stakeholder & Community Feedback: We gather insights from LGBTQ+ employees, customers, and community leaders through interviews, focus groups, and surveys.
Competitive & Industry Benchmarking: We analyze industry leaders and best practices to identify areas for growth and avoid common pitfalls.
Phase 2: Strategy Development
After assessing your brand, we create a clear, actionable plan.
Develop Inclusive Brand Guidelines: We ensure all communications use inclusive language and imagery, with a style guide and review process.
Authentic Representation in Storytelling: Moving beyond surface-level representation, we help feature real LGBTQ+ voices and stories.
Review Sponsorship & Partnerships: We assess current sponsorships and identify meaningful opportunities to support LGBTQ+ initiatives.
Phase 3: Implementation & Activation
We put the strategy into action, ensuring inclusivity at every step.
Revise and Update Marketing Collateral: We refine copy, images, and messaging to better reflect diverse LGBTQ+ identities.
Train Marketing Teams & Leadership: Our training covers LGBTQ+ history, terminology, and inclusive advertising practices.
Launch & Communicate: We ensure a smooth rollout, engaging employees and stakeholders before public execution.
Phase 4: Measurement & Continuous Improvement
We track progress and refine strategies based on real-world impact.
Monitor Engagement & Feedback: We measure audience reactions, brand sentiment, and campaign performance.
Refine & Evolve the Strategy: We stay updated on LGBTQ+ trends and feedback, adjusting strategies for lasting inclusivity.
Through this structured approach, we help businesses create marketing that is not only inclusive but also deeply meaningful to the LGBTQ+ community.
Get expert advice on making your marketing more inclusive. We help businesses and organizations create campaigns that truly represent and support the LGBTQ+ community. Our team offers insights on language, imagery, and messaging to ensure authenticity.
Learn how to build trust and connect meaningfully with LGBTQ+ individuals and allies. We provide guidance on avoiding stereotypes, using inclusive terminology, and showcasing real diversity. Whether you’re launching a campaign or refining your brand, we’ll help you foster a welcoming and respectful presence.
Our Process
Phase 1: Discovery & Assessment
We start by understanding your objectives and evaluating your current marketing efforts.
Define Objectives: What does your organization hope to achieve? Are you focused on representation, avoiding missteps, fostering brand loyalty, or authentically engaging the LGBTQ+ community?
Audit Existing Marketing Strategy & Collateral: We review past and current marketing materials (ads, social media, website, product packaging, sponsorships) to assess representation, language, and tone.
Stakeholder & Community Feedback: We gather insights from LGBTQ+ employees, customers, and community leaders through interviews, focus groups, and surveys.
Competitive & Industry Benchmarking: We analyze industry leaders and best practices to identify areas for growth and avoid common pitfalls.
Phase 2: Strategy Development
After assessing your brand, we create a clear, actionable plan.
Develop Inclusive Brand Guidelines: We ensure all communications use inclusive language and imagery, with a style guide and review process.
Authentic Representation in Storytelling: Moving beyond surface-level representation, we help feature real LGBTQ+ voices and stories.
Review Sponsorship & Partnerships: We assess current sponsorships and identify meaningful opportunities to support LGBTQ+ initiatives.
Phase 3: Implementation & Activation
We put the strategy into action, ensuring inclusivity at every step.
Revise and Update Marketing Collateral: We refine copy, images, and messaging to better reflect diverse LGBTQ+ identities.
Train Marketing Teams & Leadership: Our training covers LGBTQ+ history, terminology, and inclusive advertising practices.
Launch & Communicate: We ensure a smooth rollout, engaging employees and stakeholders before public execution.
Phase 4: Measurement & Continuous Improvement
We track progress and refine strategies based on real-world impact.
Monitor Engagement & Feedback: We measure audience reactions, brand sentiment, and campaign performance.
Refine & Evolve the Strategy: We stay updated on LGBTQ+ trends and feedback, adjusting strategies for lasting inclusivity.
Through this structured approach, we help businesses create marketing that is not only inclusive but also deeply meaningful to the LGBTQ+ community.